Arvindra Kanwal – Bio

30 Years of Entrepreneurial and Corporate experience

Entrepreneur | Consultant

2014 - Present

Director Digital

1999-2000

Founder | CEO

2010 - 2014 | 2000 - 2002

Founder | GM UK

1998 - 1999

Chief Revenue Officer

2009 - 2010

Vice President India & Asia

1995 - 1997

Chief Revenue Officer

2003 - 2008

National Sales Head

1986 - 1995

Founder for Two Startups

– Present Mumbai Area, India

Arvindraconsulting.com 

Logo Arvindra Consulting

Arvindra Consulting Builds Digital Businesses.It’s an Advisory focused on Startups and Enterprises seeking to create new business’s or contemporizing their existing business’s for the ”Next Digital Economy” taking shape in India and Worldwide.We are also best suited to Launch Digital Businesses in India.We can work from Strategy, Entity Incorporation, Team Onboarding, Build, Execution, and Launch.Similarly, we can aid Indian companies seeking to enter new markets in USA, Europe, South Asia, Australia and Africa.Please visit our website to learn more about us. Learn more about our key startups we are accelerating for Product and Market fit below.

Bindassparty.com 

bindassparty_mice(1)Your One Stop Event Solution.The Kayak of Party and Event Booking.It’s a transaction engine that gets you instant quotes, comparisons and custom options across four Key Event Players Venue, Catering, Decoration, and Entertainers.No Negotiation, Just Search, Select, and Book.Build a Party and Event in 10 minutes.Then sit back and relax while the customer support team goes on overdrive to deliver your event.

Advisory Board

Smartstay.in

Homestay and experience travel marketplace

InspiredTraveller.in

Travel storytellers and discovery platform

Mobizdom

Mobizdom+logo Is the definitive Growth Hacking Service and uses a combination of techniques to build virality and growth on SMS, Email, Social Media and Search Engine Optimisation..This is holistic service from Strategy, Creative, Analytics, ROI Optimisation and Execution.For users looking for a Database  Marketing Options only.,Mobizdom offers Targeted SMS/EMail/ Voice and Cloud Telephony Campaigns on segmented databases with a user managed web interface and excel uploads for proprietary data, Billing on 100% Delivery with Real-time reporting.

Founder CEO India.com (India Web Portal Private Limited)

April 2010 – June 2013

Built India.com as an Independent News and Entertainment Portal. Created several Owned and Independent Media and Transaction  Sites  to an aggregate user base of 32 Million UU.Positioned to Leadership in four profit centeres. Forged Strategic Alliances with Expedia, Dr Batra and MakeMyTrip to enhance Travel and Health offerings

Media P&L India.com

As per  ComScore May.2013 – we were Leaders in four Media Categories.In all these categories, we were growing organically month on month (MoM) ahead of category growth.

1News

Made India.com the 2nd Largest News Entity at 9.4 Million behind Times at 12.5 Million UU

2.Movies

Bollywoodlife.com – Largest Indian Movies Channel since Launch

3.Auto

Oscars.in -Overtook Carwale.com in May 2013 1.6 Mn UU ComScore to become No 3

4.Cricket

Cricketcountry.com – 2nd largest, overtook Cricbuzz recently

Transaction P&L India.com

  • Built Oscars.in as the premiere destination to buy and sell new and second cars with subscription revenue from consumers and success fee revenue from brokers and agents
  • Built Indiancolleges.com and CareerFundas.com as a resource to discover career aptitude and find admission to appropriate courses and colleges.Generated subscription revenue from consumers and success fee revenue from colleges on admission

Youtube.com P&L India.com

Ran the Largest Original Product Channel for Youtube.Produce 2.2 Hrs of Content daily.Built an audience traction of 50 Million plus views per month across owned and licensed channels by leveraging the ZEEL Media Assets

iAMP P&L India.com

Is the Premium Ad Network, which amplifies audiences around India.com owned and operated categories and others.Operates across 13 Verticals

Chief Revenue Officer – SMSGupshup.com, Webaroo Technologies

December 2008 – April 2010

Built Media, Retail and Enterprise products around SMS messaging and took it to market.

  • Built Sponsored Communities for IPL Teams and Brands like Cadbury, UTI and others.First team to create year-round engagement marketing for Brand
  • Built a Reseller and Distributor Channel to sell SMS Messaging packages for transaction and promotion to SME’s
  • Built the Enterprise Sales Channels for corporates and had brands like Nokia and Facebook, besides Financial Services on the Platform
  • Within my stint grew Revenue from Zero to a Level significant enough to do a $12 Million Series D round to fuel future growth

Chief Revenue Officer – Rediff.com

May 2008 – November 2008

Arvindra managed  the P&L for all online media in India and worldwide. He was also responsible for Print Revenues of India Abroad within India.He was required to grow media revenues.Conceptualize, develop, deploy new media offerings.Build and motivate competent teams in marketing, sales, product,creative,operations and customer service

Key Accomplishments

  • Maintained a 20% Quarter on Quarter growth for 5 Year Stint.Has a higher revenue share in the Indian Market ahead of Yahoo and Indiatimes
  • Was given Product Responsibility for Rediff Text Ads( RediffP4C Classified)  (Hybrid of Google Ad Words and Online Classified’s ). Built launched and sold it with the first digital SME channel Sales Teams that got retail business’s online.At its Peak,  RediffP4C Listings were bigger than Sulekha and Quickr.
  • Built and managed the Ad Server and ERP for Ad Delivery.Created process’s to make sure highest Advertiser ROI in the industry ,with in house creative support  and learnings from past campaigns .This ensured stickineess and market share for Rediff.com
  • Took Rediff to Black for the First Time 2007 /2008 and helped close a $ 50 Million funding round

Head Domestic Business Crest Communication

April 2001 – October 2002

Was the Head for Domestic Business of Crest Communication and responsible for Post Production, Ad Film Production, Television content ,Language Dubbing,and Film Special Effects for domestic markets

 President India.com

March 2000 – March 2001

Responsible for building full feature content, commerce, community and messaging .Staffed, built and Launched India.com with Four Verticals Travel, Personal Finance, Music and Shopping, fifteen channels and services such as Mail, Chat, Message Boards, Radio and Build your Site Tool for Business’s Families and Individuals.India.com offered the First Full Service Shopping Mall with an integrated backend between, Vendor, Fulfillment Partner, India.com retail customers services through a custom-made supply chain ERP. This was also reflected in an online order status for the consumer on any order. Clients not only had storefronts, but services such as virtual merchandising, order management, transaction accounting, CRM on a real-time basis. On launch India.com had 130 Vendors with 4500 products .Was launched then as  India’s largest licensed Indian Internet Radio Station with a 1000 plus songs on Demand and in five Channels

Director and Head Indian Express Online Media

February 1999 – February 2000

During my tenure defined an India Portal Play as the key business priority and downsized all business’s which did not fit this vision .Started building out expressindia.com as leading provider of content, commerce, and community .Introduced processes and fiscal discipline with a strong sales thrust .Became cash flow positive within three months.

General Manager UK/Europe Sony Entertainment Television UK

January 1998 – December 1998

Launched channel in UK and Europe
Set up transmission and Editing Facilities
Set up Customer Services, Telemarketing, and Direct response Cell
Set up the Advertising Sales Department
Directed the Advertising, PR, and research effort
Evaluated and negotiated programming content specific to the UK ,scheduled and promoted the same
Commissioned Local Production.
Subscriber Acquisition and Marketing Programmes:
A two-pronged effort was taken a)Marrying and assisting cable company customer acquisition campaigns b)Conducting campaigns off-line and online through Targeted media and contact programmes to push and pull subscribers to the service offered through the cable companies

Vice President Sales and Logistics Balsara Hygiene Products

October 1995 – December 1997

Responsible for Sales and Logistics India and neighboring countries
With strategy, process improvement and superb execution ,I revitalized a weak team with motivation, talent and wins .This resulted in a quick ramp up of sales from80 Crores (17M$) to 130 Crores (28M$) .Reduced cost of sales and debtors .Coverage, supply chain operations and cost of sales were benchmarked and achieved Levers and Colgate operating efficiencies
Also ,successfully established operations in Bangladesh, Burma, Nepal and Sri Lanka
Handled a team of over 250 people directly employed and 250 temporary

National Sales Operations Manager – Hindustan Unilever

June 1986 – August 1995

He worked with Unilever India from 1986 to 1995 in the Sales and Marketing function in Locations as diverse as Mumbai and Gauhati. Managed the Eastern Zone and Western Zone for Brooke Bond Lipton and Levers Personal Products. Prior to severing ties with Levers was the National Sales Operations Manager for four Lever Companies a) Kimberly Clark Levers b) Tomco personal care range c) HLL Personal Products and d) Ponds

Education

MMS Marketing Mumbai University 1986

Interests

Arvindra is  an outdoor man .A regular half marathoner.He has also done a swimming marathon in the pool and open sea racing ,6 km stretch from Redrock to Gateway of India .He also bikes and did the MTB Himachal Race ( Simla to Manali off Road Twice ) and the Tour of Nilgiris once .Fond of music  ..aging with the Who, Stones, Clapton,Metallica  ..still get buzzed on Hendrix .Business Consulting Hobby – Experience in Diverse Industries and functions from Consumer Marketing in Personal Products, Foods ambient and frozen, Retailing to Television Media and Internet .Sounding board for Industry friends

Web analytics, Pay per click, Search engine marketing, Content marketing, Marketing communications, Email marketing, AdWords, Digital marketing, Business plan, Public relations, Multi-level marketing, Web banner, Discounts and allowances, Marketing buzz, Competitive advantage, Cost per action, Business model, Double-click, Web traffic, Management consulting, Social media optimization, Telemarketing, AdSense, Inbound marketing, Direct selling, Sales promotion, Landing page, Search engine optimisation, Brand, Strategic planning, Social media marketing, Promotion (marketing), Direct marketing, Viral marketing, Contextual advertising, Display advertising, Strategic management, Online advertising, Advertising, Google Analytics, Affiliate marketing or Web search engine